Marketing ROI analytics in Myanmar: what to track weekly

Marketing teams in Myanmar often jump between Facebook Ads Manager, Google, and Excel. Leadership asks “what is ROI?” and gets three different answers.

A weekly analytics pack that works: spend by channel, qualified leads or sales attributed (even if imperfect), cost per result, and one conversion trend. Agree definitions once — especially what counts as a lead.

Looker Studio is often fastest when your stack is Google-heavy; Power BI fits when finance already lives in Microsoft. Either way, the model behind the chart matters more than the visual.

KDS Analytics builds marketing dashboards as part of data analytics in Myanmar. Book a demo at kdsanalytics.com.